AI search visibility: be the business the assistant names.
When someone asks an AI assistant for the best option in your category, it names a small number of businesses. This is how to be one of them, described correctly.
Buyers are asking an assistant instead of a search box
More people now ask an AI assistant for a recommendation than type a query and scroll. Those answers are assembled from sources, not listed by rank.
What a search engine did
Matched a query against an index and gave you ten blue links. Ranking was mostly about links and page structure, and the reader decided what to trust.
What an assistant does
Reads several sources, decides which to trust, and writes one answer naming a few businesses. If your facts are ambiguous, out of date or absent, you are not in the answer.
Making your business quotable
- Structured data — schema that states your name, services, prices, area and contact details in a machine-readable form
- An
llms.txt— a plain summary of the business written for models to read - Answer-shaped pages — one page per service, written to be quoted rather than skimmed
- Consistent facts — the same prices and claims everywhere, so nothing contradicts
- Crawler access — robots rules that let the assistants in rather than shut them out
- Off-site corroboration — other sites saying the same thing about you
What it looks like when it works
Someone in your city asks an assistant for the options in your category. Your business is named, described correctly, with the right price range and the right services — instead of a competitor being named and you being absent.
It does not replace search. It runs alongside it, and the foundations overlap: real pages, clear facts, and other sites referencing you.
Measure first, then fix
Baseline
Ask the major assistants the questions your buyers ask, and record who gets named.
Fix the source
Structured data, page structure, facts and crawler access corrected.
Build the evidence
Pages that answer the real questions, plus off-site mentions that corroborate.
Re-measure
The same questions again, so you can see the change instead of guessing.
Frequently asked
If your question is not here, write to us and we will answer it directly.
Is this just SEO with a new name?
It overlaps, and the foundations are the same: real pages, clear facts, other sites referencing you. What is different is the goal. Ranking ten blue links rewards page structure and links. Being named in an answer rewards clear self-description, consistency across sources and being quoted accurately.
Can you guarantee we will be named?
No, and anyone who does is guessing. Assistants change their sources and their answers. What we can do is remove the reasons you would be left out: missing structure, contradictory facts, blocked crawlers and no citable pages.
How do you measure it?
We record a baseline of the questions your buyers actually ask, across the major assistants, and who is named for each. We re-run the same set afterwards. That gives you a before-and-after rather than a claim.
Does this help with Google too?
Often yes. The work is mostly good technical SEO plus better content, which search engines reward as well. It is not a substitute for ordinary SEO, and we will not pretend it is.